Seeking encouragement, prevention, and wholeness

Care Net Ministry: Offering supportive care to people, especially those dealing with issues of sexual behavior and potential consequences.

Pregnancy Testing: How to offer free pregnancy tests and peer counseling with Care Net trained volunteer staff.

Informational Ultrasound: Curious about providing early screening for signs of pregnancy as part of your ministry?

STD Screening: Setting up a free STD screening protocol with trained peer counselors and clinical referral backup.

A Legacy Example of Counseling

Reaching today’s culture with positive life affirming choices

has gone independent as 

Embracing Options (EO) started and was operated as a fully-funded program of His Branches until 2020 when it became an independent 501(c)3 ministry called Caring Choices (CC) and continued with its mission to reach the culture of today with positive, life affirming choices relating to pregnancy and sexual activity.

About 70% of EO and CC clients come from the surrounding community by word of mouth or after seeing the brightly colored signs in front of our centers. We’re reaching out to a broader audience, too, because many more of our clients are using the internet and finding us in Google search. 20% of our clients are teens.

We believe that the City of Rochester needs many centers surrounding the city to serve clients from their local areas. Our first satellite center is in Webster; we’ve helped develop another center in the Bay-Goodman area, which has one of the highest abortion rates in Rochester; and we’re working collaboratively with several local centers in providing free informational ultrasound services to women.

We take every opportunity to educate on pre-natal development and offer parenting classes and material aid. We’ve also discovered that our city has alarmingly high rates of sexually transmitted diseases (STDs). We’re concerned about the spread of life-threatening illnesses like these and so are many of our clients. In response, we’ve developed STD screening and counseling programs for men and women at both of our sites and are recruiting more counselor-trainees.

Click here or on our logo above to visit our legacy counseling website and see more background information about the Embracing Options program at His Branches under Dr. Morehouse’s leadership. As examples of the kind of archived information available you might want to review the teaching material about The Abortion Option and Fetal Development or STDs that we presented in detail, as indexed in the side widgets on the referenced pages. Or click here to see how His Branches is partnering with CC in providing pregnancy wellness services to the community.

  • Listening out in Webster

Care Clinical Community Counseling